Ownership

Ten years ago, the idea of ownership meant purchasing and owning a physical item. Today, we are moving to temporary ownership. That means ownership-on-demand to minimise overloading our storage lockers.

It's not just the wish to spark joy and free our space; we are rethinking what we mean to own something. 

Our family are perfectly fine with Airbnb holidaymaking at a lower cost. We didn't go as far as joining the market of Turo car-sharing, but I keep enjoying the cutthroat price of bike-sharing monthly subscription fee. In fact, I witnessed similar examples of riding-on-demand elsewhere recently: Meituan bike sharing in China, grab-and-unlock E-Scooter Share Scheme in Perth. Their service - 24 hours a day 7 days per week and scooter location by downloading an app - is even better than ours because each electric scooter comes with a helmet, which you should put back on the lock after finishing the ride.

Suddenly, we stop buying things, and begin subscribing to services. When we think more about it, it's the service that matters, not the thing.