Monday, July 8, 2024

All On the Board

Go to any Tube station across London and your eyes will move away from your smart device. Chances are, you have noticed minimal mobile signal coverage on the London Underground. 

That could have been the reason for two customer service assistants, Ian Redpath and Jeremy Chopra, to be able to catch the attention of passengers after posting a poem on the customer information board seven years ago. Everyone seemed to love the duo, and stopped to take selfies next to them.

Their quotes, poems, and inspiring words have reached more London commuters than any advertisement could have achieved. They have even published two books compiling their reflections, mostly on mental well-being. One good example is their wake-up call to our smart phones. 

"If your phone needs to be recharged, then so do you," they advised us. "Your phone is smart, but you're far smarter. Check yourself as much as you check your phone."

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